- Lamborghini will now launch its first EV in 2029 rather than in 2028.
- Arch rival Ferrari is ahead of Lamborghini with plans for its first EV in 2025.
- However, Lambo’s CEO believes the segment won’t be ready for EVs in 2025 or 2026.
Lamborghini’s plans for its first electric car have just hit a brief pause, but don’t worry, it’s not time to start doubting the brand just yet. The Lanzador, an EV concept unveiled in mid-2023, was originally slated to hit production in 2028. Now, the Italian automaker has pushed that timeline to 2029, according to the latest reports.
The Lanzador is sort of a 21st-century Espada. It offers four seats, two doors, and has zero intent on being a hardcore track weapon. Of course, given current consumer trends, having it sit upright in the form of a semi-crossover will likely help it in terms of sales. That said, with signs suggesting the EV market could cool off in regions like the U.S. and Europe even as it grows elsewhere, including China, Lamborghini is now predicting production “before the end of the decade” instead of the originally planned 2028.
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In November, CEO Stephan Winkelmann made it clear that Lamborghini is playing the long game. “We have enough time to decide if we need to accelerate or delay the introduction of the electric cars,” he stated. “So far, we are not thinking about delaying anything: we said we want to have our first electric car by the end of this decade, and this is something which we will continue to foster, because we said it has to be an additional car – a fourth model.”
A Deliberate Approach
While arch-rival Ferrari plans to launch its first EV as soon as 2025—four years ahead of Lamborghini—Winkelmann is unconcerned. According to Reuters, he stated, “We do not think 2029 is late to have an electric car. We do not think that, in our segment, the market will be ready in 2025 or 2026.”
So technically, the brand can still meet Winklemann’s predictions of “in this decade” even if the car comes out a year later than originally planned. In any case, it’s understandable that the brand would want to be very careful about how (and when) it launches such an important product.
Several performance-oriented EVs on the market today can out-sprint the all-new Temerario hybrid, which is no slouch itself. However, Lamborghini will need to do more than just build a fast-in-a-straight-line electric crossover to live up to its customers’ expectations. On top of that, it’s wrangling with regulations that could speed up or slow down the need for an EV in its lineup.
“We think this is the right way to face the future,” Winkelmann said. “There are discussions around synthetic fuels and this is an opportunity for our kind of cars”. Here’s hoping that the house of the raging bull gets it right, regardless of whenever its first EV arrives.
